A local food chain is willing to produce multiple food chains in the locality of Islamabad Pakistan. The branding was an important task for them as their budget was mostly focused on the quality of food they were delivering. They were bringing a revolution in the fast-food industry of Pakistan by providing the best deals at the most reasonable prices.
Downtown slice approached Software Craft for their complete branding strategy. The downtown slice like all other brands did the research for the best agency for their branding. The downtown slice finally selected Software Craft after their 3rd meeting with our representative. They were confident enough to give such a big responsibility to software craft upon a one-pager branding strategy plan. Branding needed to be started from scratch. From the color scheming to their fonts everything was decided during different sessions at Software Craft PVT LTD. Multiple Proposals were sent out and were rejected by the downtown slice as they were confused and did not want to take big actions over words. Finally, a meeting with our CEO convinced the downtown slice and they provided a free hand over the complete branding of the company.